THE STORY
Founded in 1986, Hogan set out with a bold ambition: to create a new contemporary icon, a brand that brings together quality and design, style and functionality, innovation and authenticity. From the very beginning, its mission was clear: to put wings on people's feet, transforming the sneaker into a symbol of freedom, movement, and effortless style.
Behind this vision is the expertise and craftsmanship of the Tod's Group, together with the belief that true luxury lies in exceptional quality and in creating products designed to stand the test of time.
In the 1990s, as the world moved faster than ever, Hogan evolved with it. In New York, Andrea Della Valle noticed women commuting in sneakers before changing into formal shoes at the office. That observation sparked a breakthrough idea: to create a luxury sneaker sophisticated enough to be worn all day, regardless of the dress code. At a time when pairing sneakers with tailored clothing seemed unthinkable, Hogan didn't just anticipate a trend, it helped redefine the way people dress, setting a new international standard for modern style.
In the 1990s, as the world moved faster than ever, Hogan evolved with it. In New York, Andrea Della Valle noticed women commuting in sneakers before changing into formal shoes at the office. That observation sparked a breakthrough idea: to create a luxury sneaker sophisticated enough to be worn all day, regardless of the dress code. At a time when pairing sneakers with tailored clothing seemed unthinkable, Hogan didn't just anticipate a trend, it helped redefine the way people dress, setting a new international standard for modern style.
VALUES
Hogan's identity begins with its name, which in Gaelic tradition evokes youth, and finds its strongest expression in the wings of its logo. A symbol of freedom, curiosity, lightness, boldness, and energy, the wings represent the ability to see the world from a different perspective, one where everything feels clearer, more harmonious, and full of possibility.
Hogan is a brand that transcends time, place, and generations. It speaks to people who embrace exploration, nurture curiosity and creativity, approach change with confidence, and seek to stand out without compromising on comfort. Putting wings on your feet means pushing beyond your limits and recognizing freedom as the truest expression of luxury. Hogan was made to move. And made to rise.
ICONS
Every Hogan icon marks a new chapter in the brand's evolution while staying true to the values that define its identity.
Today, the Hogan story continues to evolve through a new generation of icons, including H-Stripes, Hyperlight, and Cool. These designs speak the language of today's generation while remaining true to the brand's founding values: audacity, innovation, quality, freedom, and a contemporary vision of luxury made to last.
Today, the Hogan story continues to evolve through a new generation of icons, including H-Stripes, Hyperlight, and Cool. These designs speak the language of today's generation while remaining true to the brand's founding values: audacity, innovation, quality, freedom, and a contemporary vision of luxury made to last.
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Hogan traditional
The story begins in 1986 with the Hogan Traditional, a sneaker inspired by the world of cricket. With its understated elegance and timeless appeal, it has crossed decades, cultures, and generations to become the brand's first true icon.
HOGAN INTERACTIVE
In the 1990s, Andrea Della Valle's insight in New York led to the creation of a luxury sneaker designed to be worn all day, from the office to everyday life. The result was the Hogan Interactive, instantly recognizable for its signature H and clean, flowing lines.
HOGAN OLYMPIA
The 2000s saw the launch of the ultra-light Hogan Olympia, inspired by the Athens Olympic Games, followed by the expansion into bags and ready-to-wear. From 2010 onwards, the brand also partnered with visionary creative talents such as Karl Lagerfeld.
HOGAN REBEL
In 2007, Hogan Rebel was introduced, a collection inspired by the free spirit of Jack Kerouac and the idea of travel as a metaphor for discovery, independence, and personal exploration. It expresses the brand's most unconventional side.