During Polifonic 2026 Festival, held at Masseria Capece in Puglia, Italy, Hogan transforms its iconic H into an immersive installation inspired by the helipad symbol. Made from the red earth and local stone of Valle d’Itria, the installation blends into the landscape, becoming part of it. Deeply connected to its surroundings, it reflects Hogan’s modern vision while honoring the region’s identity.

Like the brand’s signature wings, it embodies freedom, movement, and vision—seeing the world from above to grasp its essence with clarity and perspective. A bold, contemporary icon, it invites visitors to step inside and experience this vision firsthand.