Inside Hogan
A new footwear concept was created back in 1986 with the founding of Hogan: the luxury sneaker, breaking away from the strict division between formal and informal. A pioneering vision for the concept of casual luxury, which has always defined the brand, representing an exclusive lifestyle that can be adapted to all occasions. Contemporary and dynamic, Hogan is an Italian brand with powerful international appeal, which loves combining tradition and innovation in aesthetics with materials of the highest quality to create products destined to keep their value unchanged over time, while interpreting the lifestyle of those who wear them.
Enter the world of Hogan to discover projects and the latest from the Brand.
HOGAN'S 40TH ANNIVERSARY
Forty years of history, four icons, a film in four acts. During Milan Fashion Week, Hogan celebrated its 40th anniversary with a large event that brought together cinema, creative flair and a new generation of exciting talents.
Four films. Four acts. Four icons.
The history of Hogan, retold over four decades. Four short films that become emotional manifestos-in-motion. Four iconic sneaker models, the silent main characters of the stories filmed by the equally young and talented directors, graduates of Rome's prominent film school, Centro Sperimentale di Cinematografia.
THE HOGAN MANIFESTO
We believe in movement as a way of thinking. Every step is a choice, every choice is a vision. We build on heritage to create the future. We elevate the everyday through vision and design. Wings are our symbol: boldness, innovation, courage, freedom — a reminder to rise higher while staying grounded. We do not follow time, we define our own. We move with intent to create what comes next.
Hogan Global Brand Ambassador Tan Jianci
The Fall/Winter 2026 collection as seen through the eyes of Tan Jianci, Global Brand Ambassador for Hogan. A new perspective, where urban geometry becomes part of the brand’s narrative.
MADE TO MOVE, BORN TO RISE
Founded in 1986, Hogan set out with a bold ambition: to create a new contemporary icon, a brand that brings together quality and design, style and functionality, innovation and authenticity. From the very beginning, its mission was clear: to put wings on people's feet, transforming the sneaker into a symbol of freedom, movement, and effortless style.
Fall/Winter 2026
Hogan presents the Fall/Winter 2026 campaign. The collection coincides with the 40th anniversary of the brand, founded in Milan in the 1980s, and showcases contemporary reiterations of archive pieces. A birds-eye view of the city, capturing the on-trend narrative language and expressive perspective of the new generations.
Milano Fashion Week
The Fall/Winter 26-27 collection coincides with Hogan's 40th anniversary and features contemporary reiterations of archive pieces from the brand founded in Milan in the Eighties.
A period marked by rigorous architecture and a culture of conscious living, in which style, individuality, and freedom of expression became tools for personal affirmation.
Hogan Global Brand Ambassador Tan Jianci
The Spring/Summer 2026 collection, starring Hogan Global Brand Ambassador Tan Jianci. 'Summer in the City': a new take on the streets of Milan unveling the season’s designs.